The salon used a clear base whose elasticity and viscosity suited its way of working. When it approached JTING about a colored base gel, the central question was whether a cover-color option could provide the handling the customer wanted at the nail desk.
Color alone would not decide the purchase. The customer needed to pick up the gel, control it during application and assess the finished coverage before choosing a version for regular use. A product that looked right on a color chart still had to feel right in the technician’s hands.
JTING separated the brief into what to retain and what to develop. The clear base established the preferred feel; the colored sample would be evaluated for that feel alongside its appearance. This gave the engineering team a specific starting point for development.
Across the relationship, the salon also wanted to combine shades into seasonal selections, improve a heavy display format and replenish everyday products alongside new additions. JTING handled these as connected service needs, while keeping each product decision and order clearly identified.