A look back at our Moscow exhibition, from the gel collections at Booth 17E10 to the conversations that help turn a product shortlist into a commercial range.
JTING exhibited at InterCHARM 2026 from October 14 to 17 at Crocus Expo in Moscow, Russia. At Booth 17E10, Guangzhou Jingting Cosmetics Co., Ltd. presented nail gel collections and OEM/ODM services, with shade boards, product samples and category displays arranged around the stand.
The exhibition brought our products into a setting where they could be seen and compared in person. Visitors looked through shade cards and product information, spoke with our team at the counters and took time to explore the display. For brands, wholesalers and distributors, that first look is a useful starting point for more detailed product selection.
Our Moscow presentation covered cat eye and top cat eye collections, builder gel, 5-in-1 Ombre Gel, Color Base and Color Top. Together, they showed different directions a professional nail product range can take, from color and effects to supporting products and private label development.
Why InterCHARM 2026 Matters to Professional Nail Buyers
InterCHARM's 33rd edition connected a broad cross-section of the beauty industry. According to the organizer's 2026 post-show report, more than 1,700 companies from 30 countries presented products and solutions across 60,000 square meters and five exhibition halls. The event brought manufacturers and suppliers together with distributors, retailers, business owners and beauty professionals.
For nail product buyers, that mix creates a useful commercial context. A gel collection can be considered alongside the businesses that will carry it, the professional services it will support and the packaging or manufacturing arrangements behind it. A supplier comparison becomes more useful when the buyer can discuss the range as well as see it.
The 2026 business program reflected those connections. The October 15 conference, How to Create a Beauty Brand, covered the path from positioning and product development to packaging, promotion and sales. NailCHARM's October 16 program addressed business development, client service, professional careers and the move toward running a studio.
These were part of the wider exhibition program, and they help explain the event's relevance beyond product discovery alone. For JTING, having a stand in that environment was an opportunity to present our collections directly and make time for conversations around professional nail supply.
Inside JTING's Booth 17E10
Our company name ran across the front of the stand, above glass counters and a line of upright product boards. Behind them, separate panels introduced the cat eye, builder, ombre, base and top collections, alongside our OEM/ODM offering. The layout kept the products close enough to inspect while leaving room to talk across the counter.
For a buying team, seeing shades together helps answer an assortment question: which products add something the catalog does not already cover? Similar tones can be compared before committing to more stock, while different finishes can be assessed as separate collection choices. The boards and samples provided a starting point for that selection, with product testing still to follow.
For a business adding to an existing catalog, the starting point may be a gap in the assortment. For a new brand, it may be the identity of the first collection. Our display brought several product directions into the same space, so the conversation could begin with the buyer's intended range rather than a fixed list of everything on offer.
For buying teams reviewing several suppliers after a trade show, the product name and shade reference are useful details to keep together. They connect what was seen on the stand with a later sample request. A short, well-defined selection also helps colleagues who were not at the exhibition understand which products are being considered and why they were shortlisted.
Nail Gel Collections Presented in Moscow
The collections at our stand were arranged by product direction. That distinction matters in commercial sourcing: an effect range, a builder line and a base or top product each have a different role in the finished assortment.
Cat Eye Gel and Top Cat Eye Collections
The Cat Eye Gel and Top Cat Eye displays gave visitors a view of the color and effect choices within this part of our range. Arranged shade boards made it easier to compare the selections together, including where a subtle finish or a more noticeable effect might sit in a professional collection.
When choosing cat eye gel polish for a brand or wholesale catalog, separate the shades intended for the core range from those proposed as a smaller collection launch. Opening quantities do not have to follow the same logic for both. A focused selection can broaden the offer without committing equal stock to several closely related effects.
Use physical samples to check the effect under consistent application and lighting conditions, following the selected product's instructions. Record the shade reference and application method alongside the evaluation notes. For distributors, these details also help prepare accurate product listings and explain the collection to salon accounts; a display photograph alone cannot provide all of that information.
Builder Gel for Professional Product Ranges
Builder gel formed another distinct part of the Moscow display, with dedicated boards, samples and product imagery. The range could be considered alongside the effect collections, giving buyers a view of how different product categories might sit together within a professional offer.
For a business sourcing builder gel, start with the services your salon customers need to offer. Product format, handling preferences, intended application and shade coverage belong in the selection brief. A line built around natural-looking services may call for a different assortment from one developed for decorative work or extensions.
Confirm curing and removal instructions against the exact product being sampled. Builder gel is not one uniform system, so soak-off or file-off properties should not be assumed across a whole category. Keep the approved instructions with the product reference, so your sales team, catalog and professional customers receive consistent information when the range launches and when it is reordered.
5-in-1 Ombre Gel
Our 5-in-1 Ombre Gel presentation brought a different visual direction to the stand. Its bright palette display sat alongside the cat eye and builder panels, adding another option for buyers considering how to broaden their nail art offering.
A palette-based product also raises different assortment questions from a line supplied shade by shade. Buyers can consider how the colors work together, where the palette fits within the existing catalog and what product information professional customers will need. Sharing the intended application and desired look helps us identify suitable samples and the supporting guidance for the selected product.
For a private label project, confirm the selected palette configuration and product information before approving packaging artwork. This gives the buyer a defined item to quote and list, rather than a design concept with product details still unresolved. Any application claims should follow the guidance for the selected product.
Consider whether the palette will be a standalone line, a trial addition or part of an established nail art assortment. That choice affects the opening quantity and the space it receives in a distributor's catalog. It also helps separate the initial stock decision from a later decision to expand the range.
Color Base and Color Top Options
Color Base and Color Top were shown as separate directions on the product wall. Including them in the display gave buyers a wider view of the assortment, beyond color and decorative effects alone.
These supporting products deserve their own place in a purchasing brief. Confirm the intended finish, product role and recommended application system for the selected items. That makes it easier to assess what the range needs and prepare accurate information for the professionals who will use it.
For distributors and salon suppliers, start with the systems your accounts already use and identify the missing product role. Ask for the recommended combinations and evaluate the selected items accordingly, rather than assuming compatibility with every gel in the catalog. A base or top addition needs clear application information as well as a suitable finish.
Face-to-Face Product Discussions at the Booth
Some of the most useful moments at an exhibition happen at the counter. At our stand, visitors examined shade cards, read product information and spoke with the team beside the displays. Seeing the range at this scale gives a conversation a shared reference: a particular board, a set of shades or a product category.
For a buyer, the value lies in moving from a broad impression to a more specific shortlist. A color reference, a preferred finish or an existing product line can make that discussion easier to start. For the supplier, understanding where the collection will be sold and how it will be presented helps make the next recommendations more relevant.
A useful follow-up separates the product shortlist from the order specification. The shortlist records what you want to test; the specification sets out quantities per shade, fill volume and packaging. Your team can then review samples and a quotation against the same product references, instead of comparing offers based on different configurations.
The same approach applies after the exhibition. A short list of products or a photograph of the display can help reopen the conversation, whether the project involves a small addition to an existing catalog or the development of a new brand range.
From Product Selection to Private Label Planning
For businesses reviewing the Moscow collections, the most useful next step is a concise purchasing brief. It does not need to be a finished launch plan. The product categories, target channel, preferred shades and expected quantities are enough to give the first discussion a practical direction.
JTING's private label and OEM/ODM services can support coordinated colors, formula direction, bottles, caps, brushes, labels and packaging. Product selection and brand presentation can be reviewed together, with sampling and approval providing the reference for bulk production.
All JTING products are HEMA-free. For the selected range, we can also discuss product information and supporting documents according to the destination market and project requirements. Agreeing on the formula, packaging details and relevant documentation early helps keep the purchasing brief consistent.
- Product Selection
- Categories, intended professional use, preferred finishes and the product references you want to evaluate.
- Colors and Quantities
- Shade references, quantities per shade and total opening quantity, distinguishing core stock from trial additions.
- Sample Evaluation
- Selected product samples, application instructions and the color, handling, finish and packaging details your team needs to approve.
- Brand Presentation
- Logo files, bottle and brush preferences, labels and any outer packaging requirements.
- Product Information
- Destination market, labeling needs and the supporting documents to review for the selected products.
- Project Timing
- Your intended launch date and the sample, artwork and production stages to confirm together.
Private label gel nail polish orders can start from 10 pieces per shade, with the final MOQ depending on product type, formula requests, packaging and customization. Reviewing the quantities across the whole assortment gives a more useful picture of the opening order than looking at one shade in isolation.
When requesting prices, describe the complete configuration you want to compare. Product type, fill volume, shade quantities, bottle and brush, labels and outer packaging can all affect the offer. Itemizing them gives the buyer a clearer quotation and makes later revisions easier to follow. It also establishes which choices are still open before samples or artwork move to the next approval stage.
For wholesale gel nail polish buyers, the opening order is also the starting point for repeat supply. Retain approved shade codes, reference samples, label files and packaging specifications, and identify any changes when requesting a reorder. If the assortment later expands, quote the new items separately from repeat stock so the scope of each request stays clear.
Continuing the Conversation After InterCHARM
Thank you to everyone who stopped at Booth 17E10 during InterCHARM 2026. We appreciated the opportunity to show the JTING collections in person and make time for product conversations at Crocus Expo.
If you saw a collection at the stand, send us the product name, shade reference or a photograph of the display so we can identify the items you want to review. If you were not at the exhibition, tell us which categories you are sourcing and where they will sit in your brand or wholesale assortment.
Contact JTING with your target market, preferred product categories, estimated quantities and packaging needs. Our team can help review product options, discuss suitable samples and work through the next steps for your wholesale order or private label collection.
